SOLARIA

Practicality has its rewards. And so does perseverance. At a time when the demand for legitimate solar was growing but silica was in short supply, the closest solution there was to make it a mainstream reality was 20 years out. Solaria had an immediate solution and by establishing their brand as a thought leader that approached the world's problem with both pragmatism and innovation, they secured the funding and supply they needed.

ROLES:
Brand Creative Strategy / Creative Direction / Art + Design Direction / Design

PROJECTS:
Brand Identity System / Website / Product videos / Launch + Special Events / Production

The following work was completed at Factor Design and with and great partners.