AUTODESK

If it wasn’t created by God, then it was probably designed on AutoCAD. This was a direct quote by Autodesk’s then CEO that shows just how popular and prevalent AutoCAD software had become. But while AutoCAD was on its way to becoming an eponym, its creator Autodesk and their full suite of 3D-based software, were not benefiting from the success. In an agency of record relationship, we worked with Autodesk to shape their greater brand narrative to create awareness for them beyond their hero product. We also helped them launch their first set of “prosumer” apps for tablets and smartphones – a natural extension of their core offering. Our last step was to imagine the future of their app marketplace.

ROLES:
Brand Creative Strategy / Creative Direction / Art + Design Direction / Design

PROJECTS:
Campaign/ Product videos / Motion Graphics / DM / Social / Launch + Internal Events / Production

The following work was completed with a great team at AKQA.