We’ve all seen the value of design grow exponentially—corporations embracing its strategic potential, retailers preaching its sustainable practice, and even MBA programs making design thinking their latest darling.
Elevating the role of design beyond aesthetics, this evolution represents an opportunity for effecting profound change. After all, inherent in the creative process is the idea that we can make something better. And while we may not be saving lives, designers continuously engage in acts of hope, both big and small. Because the simple truth is that design is an act of optimism.
