GOOGLE FIBER

Google’s first alpha bet was finally ready for its independence and a rebrand to make its mark. After almost a decade of test markets, Google Fiber emerged as a beacon of high-speed internet amid lofty promises. The challenge was not just proving the technology, but sustaining belief during the wait. With proven success and a track record of performance, the next step was a brand refresh celebrating perseverance and triumph. We created a revitalized brand experience that honors the journey, rewards loyalty, and ensures ultra-fast internet is now a guarantee.

ROLES:
Brand Creative Strategy / Creative Direction / Art + Design Direction / Design / Partner Director

PROJECTS:
Brand Identity System / Ad campaigns / Logo Mnemonic and Motion Graphics / DM / Product videos / Social / Packaging / Production

The following work was completed at Google and in partnership with talented teammates and agency partners. The projects I’ve selected were the focus of my time, direction, involvement, and design.